Online stores
Shoppers for your catalogue, measured on purchases and return on ad spend.
E-commerce traffic
Full-funnel growth for online stores and D2C brands.
From first click to repeat order: we run prospecting, re-engagement and seasonal pushes as one plan, measured on revenue and return on ad spend.
- Optimised to
- Purchases and return on ad spend
- Tracking
- Pixel and server-side events
- Placements
- Brand-safe only
The funnel
Where we focus in the e-commerce funnel.
We track every stage, so budget follows the traffic that reaches the end, not just the first click.
- VisitCost per engaged visit
- Add to cartAdd-to-cart rate
- PurchaseCost per purchase
- Repeat orderCustomer lifetime value
E-commerce, up close
From first visit to repeat order.
Prospecting, re-engagement and seasonal pushes, planned as one.
Checkout and repeat orders
Re-engagement that brings shoppers back to finish and to order again.
Sales events
Volume for seasonal drops and new-country launches, tested before scale.
Ad formats
Formats that work for e-commerce offers.
Every test plan mixes the formats that suit your offer and countries, then moves budget to whichever converts at your target cost. Each one is shown with an example ad.
Push
Seasonal drops and offers pushed to mobile shoppers.
- Reaches subscribers on the lock screen and the desktop
- A short message with an image and your call to action
- Works for first sign-ups and for bringing users back
Native
Product stories in recommendation widgets on content sites.
- Matches the look of the articles around it
- Placed in recommendation widgets on content sites
- Suits advertorials and pre-landers
In-page push
Offer reminders inside the page, on every device.
- Shown inside the page, with no subscription needed
- Works on iPhone, Android and desktop alike
- Notification-style creative with an image
Popunder
Volume for sales events and new-country tests.
- Your landing page opens behind the site
- Large volumes at a low cost per visit
- Placement-level data to build a whitelist early
Pop
After a click, your offer opens in a new window in front of the page, for quick reach.
- Your offer opens in a new window over the page
- Seen straight away, right after the click
- Quick to launch, with placement-level data
Banner
Display banners in standard sizes on publisher sites, bought placement by placement.
- Standard banner sizes for desktop and mobile
- Image creative with your message and call to action
- Bought by placement, with lists you can keep or block
Direct click
Visitors land on your offer straight away, with clear intent.
- The visitor lands on your offer straight away
- No ad is shown first, so the intent is clear
- Fits pre-landers and short funnels
Domain parking
Type-in visitors from parked, expired and misspelled domains, matched to your offer.
- Type-in visitors from parked, expired and misspelled domains
- Keyword traffic matched to the topic
- No ad creative needed
Zero-click traffic
Redirect traffic that lands visitors on your offer without an ad click, bought by typo, keyword or domain topic.
- Misspelled domainsVisitors who mistype a website address, sent straight to your store offer. Generic typos only, never trademarked brand names.
- Keyword trafficVisits matched to the words people type, so the traffic fits the intent behind your store offer.
- Parked domainsVisitors to parked, unused domains, redirected to your store offer when the domain topic matches.
E-commerce in numbers.
Why ProplexAds
Why e-commerce advertisers work with us.
A media buying team that treats your budget as if it were its own.
Tracked to the result
Server-to-server postbacks match each conversion to the placement that sent it.
Compliance before launch
Creative, landing pages and targeting are checked against your vertical's rules before anything goes live.
Local-language creative
Every market gets creative written in its own language.
Every format in one plan
Push, in-page push, pop, popunder, banner, native, direct click and domain parking, tested side by side.
Test small, then scale
New formats and countries start with a test budget. Budget grows only where the numbers hold.
A report every week
Placement-level results, spend reconciliation and a call with your account manager.
E-commerce case studies.
Campaigns from our case studies, with client names kept private.
Case studies for e-commerce offers are on the way. Meanwhile, see the results from our other campaigns.
Built on clean e-commerce tracking.
Compliance is planned before launch, not fixed after a rejection.
- Pixel and server-side conversion tracking so every sale is counted.
- Clean product feeds for catalogue ads.
- Brand-safe placements only.
- Creative refreshed on a set schedule before performance fades.
For publishers
Have traffic? We buy it.
Websites, apps and domain portfolios can sell their traffic to us, and we match it to offers like these. Terms are agreed before a single visit is sent.
- Direct link
- Pop and popunder
- Push subscribers
- In-page push
- Banner zones
- Native widgets
- Domain and keyword traffic
- ApplySend your sites, apps or domains, countries and monthly visits.
- ReviewWe check the source and quality of your traffic and reply within 4 business hours.
- IntegrateYou get a redirect link or a tag, with instructions for your setup.
- Get paidYou're paid on the schedule and with the method in your terms.
How we work together.
A clear path from the first call to scale, with a written report every week.
Schedule an appointment
A 30-minute call about your offer, countries, payout and budget.
Plan and compliance check
Formats, budget, tracking and the rules for your vertical agreed before anything goes live.
Test launch
A controlled test to measure real cost and quality in your countries.
Scale what works
Budget moves to the best placements, weak ones are cut, and you get a written report every week.
Questions about e-commerce campaigns.
Ask anything else in the chat, or schedule an appointment with our team.
Schedule an appointmentUsually push, native and in-page push for prospecting and re-engagement, with popunder for high-volume sales events.
On revenue and return on ad spend, using your store's conversion data rather than traffic-source estimates alone.
Yes. New countries start with localised creative and a test budget, and we scale where the numbers hold.
Talk to our e-commerce team.
Pick a time that suits you. We reply to every message within 4 business hours.
Have traffic to sell? Apply as a publisher.